Before First Global Foods, there was Jarro Cafe.

A place built from passion, resilience, and the pursuit of authentic Mexican flavor.

This is where the story started.

Who we are

First Global Foods is a culinary-driven company built on decades of real-world experience creating, operating, and scaling food concepts.

Led by Chef Guillermo “Memo” Pinedo, we bring decades of experience in restaurant operations, catering, and culinary concept development across Mexico and the United States.

Jarro Cafe — Origen

Before First Global Foods, there was Jarro Cafe. A concept built from passion, resilience, and authentic Mexican flavor — serving the Houston community for years and earning local recognition. This is where the foundation began.

Our Journey

Over the years, we’ve built, operated, and successfully transitioned multiple food concepts across Mexico and the United States-each one contributing to our expertise in operations, branding and guest experience.

  • Primos Bar & Grill – Mexico City (1989–1992) SOLD

  • Taco Fans Restaurant Ixtapa Zihuatanejo, (1993- 1994 ) SOLD

  • Kuinos Moder Cusine–CanCun Quintana Roo (1995–1998) SOLD

  • Jarro Cafe™ – Houston, TX (2000–2019) SOLD

  • AKA Juice & Gourmet Burgers, Houston Texas (2011- 2016) SOLD

  • Rock & Juice – Houston, TX (2008–2014) SOLD

  • Current Concepts

Today, First Global Foods develops culinary concepts, food products, and operational solutions for hospitality, retail, and private clients.

  • ‍Chizpas – Houston, TX (2016–Active )

  • Aja Baraja – Houston, TX (2018–Active )

  • Mayan Juice – Houston, TX (2020–Active )

  • Confettys. – Houston, TX (2021–Active )